MEET YOUR COACH

ABOUT

nutrition coaching that turns into a lifestyle

I'm Justin—NASM certified nutrition and sport nutrition coach based in Lees Summit, Missouri. I coach people in nutrition and supplementation, and have my own supplement brand.

My approach is rooted in education, personalization, progression, and communication. From calorie intake and macros, to understanding how your body reacts to foods and meal combinations, my goal is quite simply to make nutrition easier to understand and implement. Nutrition, supplements, and fitness are collectively confusing, which is why I started Elyxr.

I don’t make the same template and hand out to each client. Many coaches do this, take the clients’ money, and go about their day. My goal is to be available 24/7/365 and ensure each client gets the most out of their experience.

nasm

9 YEARS

NUTRITION AND SPORT NUTRITION COACH
SUPPLEMENT INDUSTRY EXPERIENCE

100%

CUSTOM PROGRAMS

OUR nutrition APPROACH

HOW THIS WORKS

01

WE START WITH YOU

We first gather all information needed surrounding your nutrition goals, history, and habits. We customize a program that is specific to you. No templates.

02

STRUCTURE THAT STICKS

Results from nutrition are rooted in habits and being consistent. Your program needs to be achievable, normal, goal-oriented, and progressive.

03

ADJUSTMENTS OVER TIME

A good nutrition plan isn’t static- as your body changes, so does the plan. The details and numbers will change on a monthly, and often a weekly basis. This is the part where many people miss or become confused.

Background and certifications

  • A smiling man with brown hair and a beard wearing a blue collared shirt with black accents, against a black background with the words 'Supplement Smarter Elyxr' in white and blue text.

    Elyxr Formulations

    Elyxr is my supplement brand that I launched in January 2026.

  • Logo of the Kansas Jayhawks with a cartoon blue jay wearing a red and yellow cap and yellow shoes, with the letters 'KU' on its chest.

    B.S.E. Community Health

    I graduated from the University of Kansas in 2013 with a degree in Community Health. Go Jayhawks!

  • NASM Certified Nutrition Coach certificate with expiration date January 25, 2028, featuring a QR code.

    NASM nutrition coach

    I have been a NASM Certified Nutrition Coach for 3 years.

  • Close-up of white daisies with yellow centers in a field at sunset.

    NASM sport nutrition coach

    I have been a NASM Certified Sport Nutrition Coach for 3 years.

  • A young man with a beard and short brown hair making a peace sign, smiling, inside a pharmacy or drugstore with shelves of medicine and health products in the background.

    Supplement Industry

    I have over 9 years of experience working in the supplement industry.

get to know justin

  • A group of Kansas Jayhawks fans at a stadium, wearing team shirts and face paint, watching a game on the field.

    favorite team: jayhawks

  • A bride with long blonde hair in a wedding dress holding a bouquet of white roses and baby's breath, standing next to a groom with dark hair and beard in a blue suit with white shirt and red tie, seated on an ornate wooden throne-like chair.

    Married July 4, 2025

  • Two dogs, one with light curly fur and wearing a red collar, lying on green grass next to a tree trunk. The other dog has short tan and black fur, with one ear up and the other bent, sitting on the grass near the first dog.

    dog lover

  • A man wearing a cap, glasses, a blue shirt, beige shorts, and white shoes is preparing to hit a golf ball on a golf course. He is standing on the grass, holding a golf club, with a background of trees and blue sky.

    Favorite sport: golf

  • A white plate with grilled sliced steak, a grilled lemon wedge, and a bowl of fresh strawberries and sliced watermelon, held outdoors over a grassy area with a wooden deck in the background.

    favorite food: steak

  • Container of BodyTech Elite German Creatine supplement in Blue Lemon flavor.

    favorite supplement: creatine

testimonials

“For years, I attempted to “eat right” and exercise, but nothing ever produced the results I was looking for. After following Justin’s posts, I decided to try his approach. Even though I’m not local he made the process incredibly easy. Using the knowledge he shared, I deepened my understanding of foods that truly fuel my body and kept me satisfied. Since starting, I’ve lost 20lbs and have become more mindful of what I put into my body, and I’m excited to continue this journey. I can’t thank him enough for setting me up with success with my nutrition.”

— Britni, FL

“I met Justin through social media. I made a post asking if anyone had recommendations on someone to help me with nutrition and fitness. Justin commented and I reached out. He wasn’t pushy or salesy, but rather simply explained how he approaches nutrition and I decided it would be the best fit for me. I did 2 months and ended up losing about 10lbs (and I was horrible about working out). I learned a lot about how to fuel my body and what to do moving forward!”

— Jaden, MO

“I met Justin when buying my regular supplements. He was very knowledgeable in helping me decide what brands/doses to get for my needs. I expressed to him that I wanted to lose 15lbs and was struggling to. Long story short, I worked with Justin for 2 months to establish consistency and hope to see even a few pounds of fat loss. I have previously been a competitive bikini competitor, so I’ve been through some tough nutrition challenges. Justin made it easy, simple, and gave me the confidence to do this forever. After 2 months I am down 6lbs!”

— Cindy, KS

“I discovered Justin on his Facebook business page and concluded that Elyxr was easily the most ‘real’ and non-salesy nutrition service I could find. I reached out and came to find out that it was the most reasonably priced! I was a former bodybuilding competitor, so strict nutrition is something I am used to, but I didn’t feel miserable like I did when competing. His program is designed to fuel you, rather than starve you. I loved his help.”

— Amanda, Canada